Comprehensively connect your data across platforms
Why use TTO single platform to connect data from various platforms?
Why use TTO single platform to connect data from various platforms?
The TTO platform can comprehensively track customer data from multiple touch points and integrate data from different browsers, websites, social media and various devices. This capability enables companies to fully understand the diverse sources of customers, identify the most valuable advertising channels and content, thereby optimizing resource allocation and avoiding the loss of market information due to data dispersion.
Cross-platform connection
By connecting data from different advertising platforms and corporate internal systems, TTO can unify customer behaviors and events, creating a synergistic effect between the attribution events of advertising and customers' actual actions. This helps companies get accurate and complete feedback during their advertising campaigns, allowing them to continuously optimize ROI and respond quickly to market changes.
Data-driven AI
The combination of TTO platform and AI technology improves the efficiency of data use on various platforms. This not only enhances the accuracy of ad targeting, but also helps find higher-quality leads, thereby increasing conversion rates and profitability. Standardized data transmission enables AI systems to identify and use data to maximize advertising effectiveness and continue business growth.
How does TTO connect data from various platforms?
Comprehensive data tracking and integration
No matter how customers access through Google browser, major websites, or social media such as Facebook, TikTok, Instagram, etc., or how they access through different devices such as mobile phones, tablets or computers, TTO can track it. Even if these data come from different advertising platforms, activities, keywords or ad groups, they can be gathered on one TTO platform. This means that enterprises can understand the diversity of their customer sources and identify the most valuable advertising channels and content, so that they can optimize resources without losing important market information due to lack of data integration capabilities.
Multi-platform unification and connection
This not only involves opening up connections with advertising platforms such as Google and Facebook, but also integrating website data and data from internal enterprise systems such as ERP, CRM, and POS systems. Through such data unification, enterprises can form a synergy between their advertising attribution events and customers' own action events, which allows the advertising campaign to be connected to correct and complete feedback during the execution process, thereby continuously optimizing the advertising effect. The unification of this data flow can improve return on investment because companies can quickly respond to market reactions and adjust their data-driven strategies.
Cross-platform data application and feedback enhancement
After the consumer completes certain consumption actions, TTO will transmit these value tags to each corresponding advertising platform according to the personal tags marked by the consumer on different advertising platforms. After obtaining more similar tag data, these platforms can find similar target groups and optimize their advertising strategies. This process allows advertisers to obtain more targeted similar customers without adding additional data burden, thereby increasing conversion rates and profitability.
Data merging and AI precise activation
Enterprises can use the same data to drive the artificial intelligence systems of various advertising or data analysis platforms, which can not only improve the accuracy of advertising positioning, but also find higher-quality potential customers. Through standardized data transmission, the data recognized by the AI system greatly improves advertising effectiveness, helps companies achieve visual performance improvements and promotes business growth. As a result, companies can not only achieve higher customer satisfaction, but also continuously expand their competitive advantages in target markets.
Common problem
Explore more TTO technical advantages and make your business successful!
